FOMA Strategic Execution Dashboard

1. Owner decisions — blocking

Nothing goes out publicly until these are settled. Each one is a decision only you can make.

Decision Pick one primary domain
Five domains are live: fomainc.com, thefoma.com, fomapublishing.com, keithnickel.com, book.keithnickel.com. Choose the one that becomes the single public home.
Decision Pick one public phone number
Three numbers appear across the properties. Retire the rest so customers reach you consistently.
Blocking Resolve the FTB suspension
OpenCorporates lists Foma Publishing, LLC as "Suspended Ftb". Reason and date are not public. No content may make corporate-standing claims until this is cleared.
Decision Clarify which entity sells the SaaS
thefoma.com footer says "Foma Publishing, LLC" but that LLC is FTB-suspended. Confirm the selling entity before any pricing or offer goes public.
Decision Confirm the 1997 founding story
Websites say 1997; the CA LLC was registered 2007-10-09. Your Feb 2017 blog post says "2017 Marks the 20th year of my business" — consistent with a pre-incorporation start. Confirm the wording before it becomes content.
Decision Confirm what the strategy session actually delivers
book.keithnickel.com is live as a calendar booking page. The Week 4 content describes the session — only describe what it genuinely covers.
Decision Approve the DrTom Pinkson testimonial for public use
Written permission required before it appears in any post.

Decision notes

Low effort, real reach. Do these before any new content production.

Quick win Reactivate the Facebook page
585 followers, 88% recommend (6 reviews). Last visible activity: July 2021. This is a warm audience nobody has spoken to in 5 years.
Quick win Post one "we're back" update on Facebook
Short, honest, no hard sell. Announce that FOMA is active and what's coming.
Quick win Update the LinkedIn headline and About section
Profile exists ("Publisher, Waterman, Musician") but content is behind sign-in. Sign in through the bot's private browser profile to enable a full audit and edit.
Quick win Point all domains at one canonical home
Redirect the four secondary domains to the primary once chosen. Stops the fragmentation.
Quick win Publish one blog post on keithnickel.com
The blog has been dormant since Feb 2017. One post restarts it and gives every channel something to point at.
Quick win Reply to every unanswered Facebook review
6 reviews on the page. Public replies show the business is attentive.

Quick-win notes

Every claim in public content must trace to a confirmed fact. These are the open items.

Verify Twitter/X @keithnickel — does it exist and is it active?
x.com and twitter.com crash the browser; search engines were unavailable at retry. Unverified. Confirm the handle directly.
Verify LinkedIn profile content — full audit
Profile confirmed to exist but behind LinkedIn's sign-in authwall. Owner sign-in via the bot's private Google profile unblocks this.
Verify FTB suspension reason and date
OpenCorporates shows "Suspended Ftb" but not why or when. CA FTB / SOS records would confirm.
Verify Officer names for Foma Publishing, LLC
OpenCorporates gates them behind login.
Verify Trademark registrations (USPTO)
Not searched. Relevant if the brand name is used in advertising.
Verify Litigation / bankruptcy records
Keith mentions "bankruptcy and recovery" in first person on tireshopautotext.com. No court records searched. Decide how much of this is public story vs. private history.
Verify Revenue, employees, funding
Not available publicly. Needed for any "scale" or "traction" claim.

Verification notes

Enter actuals as they come in. Bars fill automatically against the 90-day target.

Metric	Baseline	90-day target	Status
Facebook followers Warm audience, dormant since 2021	585	750	Not started
Posts published / month Across all channels	0	12	Not started
Strategy sessions booked Via book.keithnickel.com	0	20	Not started
New reviews / testimonials With written permission	0	5	Not started
Domains consolidated Redirecting to one primary	0	3	Not started
Intel gaps closed Of 8 open items	0	4	Not started

Four weeks per phase. Tick each post as it ships.

Mon

"We're back" announcement FB + LinkedIn

Honest, short, no hard sell. Announce FOMA is active and what's coming.

Wed

Founder story: the 1997 start All channels

Only after the founding-story decision (d5) is confirmed. Your Feb 2017 blog post corroborates the 20-year mark.

Fri

Reply to all 6 Facebook reviews FB

Public replies show the business is attentive.

Calendar notes

From the intelligence report. Tick each as it's closed.

Twitter/X @keithnickel content
x.com crashes the browser; search unavailable at retry. Needs one working load or owner confirmation.
LinkedIn profile content
Behind sign-in authwall. Owner sign-in via the bot's private Google profile unblocks a full audit.
FTB suspension details
Reason and date not public on OpenCorporates. CA FTB / SOS records would confirm.
Officer names
OpenCorporates gates them behind login.
Trademark registrations
USPTO not searched.
Financial data
Revenue, employees, funding: not available publicly.
Litigation / bankruptcy records
"Bankruptcy and recovery" mentioned in first person on tireshopautotext.com. No court records searched.
Which entity actually sells the SaaS
thefoma.com footer says "Foma Publishing, LLC" but the LLC is FTB-suspended. Owner must clarify.

Gap notes